Facebook recently rolled out timelines for personal profiles, providing users with a more hands on approach when it came to personalizing their page. These changes are now being applied to Facebook Brand Pages, with a few additional features. Page admins will notice messaging capabilities, an all-new dashboard for analytics, and a friends-focused approach to growing an audience. The one main difference however is that Facebook isn’t allowing Pages to include calls to action or overtly promotional text in cover photos. Your Page could include a logo or an image of your location or your staff in the cover photo, but it couldn’t say something like “Get 25% off” or “See more at our website.”.
Here are some tips that should help you to create an interactive Brand Page for your business:
- Cover Photo: Timeline’s cover photo allows you to create an eye-catching, descriptive visual of your brand. Use every pixel of screen real estate available (851 x 315 pixels), and change the image occasionally, in step with campaigns or other events relevant to your brand.
- Profile Image: This image represents your brand’s identity and should remain fixed. To get creative during campaigns, switch up your brand’s cover photo instead.
- Milestones: A milestone is a major event that is particularly relevant to your brand, such as a product launch, personnel announcement, store opening, or other moment that is significant to your brand’s growth and development.
- Pin Posts: A pin post is a post that a brand may “pin” to the top of its Timeline for 7 days at a time, as a way to curate its Timeline content and encourage a post’s “stickiness.”
- Stars: Highlight an important post on your brand’s Timeline by “starring” it. When you star a post, it will expand to widescreen and always be visible. Milestones cannot be starred, so aim to star nonmilestone posts that you wish to call particular attention to.